Chou Force International Corp
Where Yu-kai Chou’s work comes together.
Chou Force is the company behind Yu-kai Chou, creator of the Octalysis Framework. This page is the front door: his writing, his coaching community, his books, a life-gamification academy, and a living map of real-world memories. Pick the one that matches what you want to do next.
01The flagship
yukaichou.com
Read the framework from the person who built it.
Yu-kai started building Octalysis in 2003 and formalized it in 2012. Everything since lives on yukaichou.com, free to read.
If you are new to gamification or behavioral design, start there. The 8 Core Drives are the vocabulary every other front on this page speaks.
- The Octalysis Framework and the 8 Core Drives of motivation
- Case studies from LEGO, Microsoft, Porsche, Coca-Cola and MrBeast
- A free 14-day gamification course by email
02The community
Octalysis Prime
Learn gamification directly from Yu-kai, every week.
Octalysis Prime is a gamified coaching journey. You explore an island of lessons, then bring your own project to live mentoring sessions with Yu-kai each week.
It is the room where the framework stops being theory. Designers, founders and teachers from 22+ countries work through real challenges together.
- Weekly live mentoring sessions with Yu-kai Chou
- Hundreds of videos across 14+ learning areas on the Island
- Try the first month for $1
Watch the Octalysis Prime trailer (2024, about 10 minutes).
03The books
Books by Yu-kai Chou
Two books. One for designing products, one for designing your life.
Actionable Gamification: Beyond Points, Badges, and Leaderboards is the book that taught a generation of designers the 8 Core Drives. 100,000+ copies sold, 12+ languages, 3,700+ academic citations.
10,000 Hours of Play, co-created with Mark Diaz, turns the same framework inward. It is a six-step system for making your own life a game you are excited to play.
- Actionable Gamification (2015), the #1 Amazon bestseller in its category
- 10,000 Hours of Play, in Kindle, paperback, hardcover and audiobook
- Both books in full on Amazon, with the 10,000 Hours bonuses at 10khp.com
04The academy
10K HP Academy
Play the 10,000 Hours of Play system with a guide.
The Academy turns the book into a program. Led by co-author Mark Diaz, it gives you a real-life skill tree, hero cards to grow into, and a community that plays alongside you.
The Academy is built to make you consistent. You show up, you level a skill, and the game keeps score so you do not have to.
- A real-life skill tree built on the six steps of 10,000 Hours of Play
- Live mastermind calls and a community of players
- Bundled bonuses for readers of the book
05The map
Metablox.co
Real places, powered by real life memories.
Metablox is a living map of memories, founded by Yu-kai. Leave a photo and a story at the place it happened, and discover what others left there.
Places on the map can be owned as Bloxes. Owners earn MetaRent as memories gather, which turns preserving history into a game worth playing.
- A memory for every place, pinned to where it actually happened
- Own real-world places as Bloxes and earn MetaRent
- A Web3 museum for the moments worth keeping
About
One company, built on one belief about people.
Chou Force International Corp is Yu-kai Chou’s company. It is the home of his writing and speaking, his books, Octalysis Prime and 10,000 Hours of Play.
Every front on this page runs on the same idea: people do their best work when the work is designed around how humans are actually motivated. That is what the Octalysis Framework is for, and it is what we build.
Contact
Want Yu-kai in the room?
Keynotes, workshops and consulting all start on yukaichou.com. Tell the team about your project and what you want people to do differently.